Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for nothing. That’s why your business should consider free promo giveaways!

The word “free” invokes a strong response in our brains – when presented with a free item, people are likely to assign a much higher value to it than they would something that has to be paid for.

Emotion plays a large role in people’s attraction to free items. When offered an unexpected gift, a positive charge is experience and that sensation of joy is likely to impact the receiver’s choices. People also tend to have lower expectations when it comes to freebies, and these lowered standards are easy to surpass, creating a positive association for your brand.

Here are a few of our top tips for creating free giveaways that push all the right buttons for your customers:

 

CUSTOMIZE TO YOUR INDUSTRY

Choose an item that fits what your company does. For example, lip balm is a great giveaway for a spa or salon, but is perhaps not the best choice for a construction business.

 

CHOOSE EVERYDAY PRODUCTS

Products that can be used daily by your recipients are more likely to be received positively.

 

MAKE CONNECTIONS

Strong customer relationships are important for any business, and giving away cool free gifts is a great way to create this bond.

No matter what items you choose to hand out to your customers and prospects, the psychology of “free” is sure to play to your advantage.