You understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust with their money. No matter your industry or market segment, the best way to connect with your top audience is to maintain a strong and consistent appearance and show your brand off! These three topics will give your brand the recognition it deserves.


What makes you stand out among the masses? Your brand should be well thought out and authentic. It needs to embody what you stand for as a company. You’ll need a logo, a slogan, a mission, and brand standards, including your corporate color palette, typography guidelines, and logo usage. Take the time to really think about the emotional response you want your brand to evoke.


You’ll never be able to establish a solid brand if you keep changing it up. Therefore it’s important to spend the time to come up with a timeless logo, then stick with it. You want people to catch a glimpse of your logo and immediately know that it’s your company. They won’t be able to do this if you’re not consistent. 


Now that you’ve identified your brand, it’s time to get it out there. Put your logo on your business cards, on your website, in your email signature, on catalogs, advertisements, brochures, promotional products and all of your other marketing pieces. They make it extremely easy for people to see your brand and associate it with something for future recall.