You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across all generations, promotional products can provide companies with a reliable path to reaching their target audience.
1. 8 in 10 consumers own between 1 and 10 promotional products.
2. Fifty-three percent of these people use a promotional product at least once a week.
3. 6 in 10 of them keep promotional products for up to two years.
4. Only one in five people will trash an unwanted promotional product.
5. With nearly six thousand impressions, bags generate more impressions than any other promotional product in the U.S.
6. Thirty-one percent of U.S. consumers own a promotional bag.
7. Fifty-three percent of the time, promotional products create a more favorable impression of a brand.
8. Forty-eight percent of consumers would like to receive promotional products more often.
9. Consumers hang on to promotional products for an average of 6.6 months.
10. Sixty-nine percent of consumers would pick up a promotional product if they deemed it useful.
11. Eighty-nine percent of consumers can recall the advertiser of a promotional product they’d received in the last two years.
12. Ninety-one percent of consumers have at least one promotional product in their kitchen, 74 percent have at least one in their workspace, 55 percent have at least one in their bedroom.
13. Seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.
14. Wearables are the top product category, followed by writing instruments, bags, calendars, and drinkware.
15. The first promotional product tradeshow was held in 1914. There were 32 exhibitors.
